INTRODUCTION
Social media copywriters are people that write compelling and
persuasive content for businesses or brands for marketing purposes or adverts
to elicit responses like engagement or shares.
A social media copywriter is tasked with writing posts(long or
short) for his/her company or client.
Writing is never an easy task and a social media task isn’t
either.
To excel in social media copywriting, some soft skills are needed
to make the job easy for anybody
1. Good Written Language Grasp
Copywriting requires understanding the basic tenets and rules of
the intended language of copy choice. It is true that in copywriting,
rules of grammar are sometimes broken and that is for good reason, yet, you
will need to understand the language rules so as to break them intentionally.
Inasmuch as you don’t need a qualification or proficiency
test in the use of any language to be a good copywriter you must be given to
language and its rules, spellings, and punctuations.
That is just simple as that
2. Avid And Fast Reading Skill
No sooner has one begun to read does he begin to master the use of
words.
There is no other way to gain more knowledge other than listening
watching and reading.
An intended social media copywriter must pay attention to read as
much as possible, contents, articles and books that will give him knowledge
about people, his niche of writing and business in general.
Being a fast reader will add to his information gathering rate,
though slow readers can improve on their reading speed with practice.
Aside fastness, copywriters are expected to be on top of their
industry news. Keeping updated and informed on latest trend and news that
pertains to the industry of the job.
An up-to-date copywriter will sooner than later gain audience
trust in getting a detailed and diluted information about the industry.
3. Social Media Tech Savvy
Social Media technology has proven to be a very complex
environment for some people. The same shouldn’t apply to an intended social
media copywriter.
The life of social media copywriter will most times be lived on
the social media platform he is writing on. Understanding the social media
platform will only make the job easier and remove unnecessary fear in making a
tweak in his post.
Twitter has fewest characters for post of all social media
platforms. It made provision for just 280 characters; Instagram allows up to
2,000 while Facebook allow up to 63,000 characters.
Understanding these basic requirements will get you equipped to
craft content for each.
4. Creative and Innovative
I understand creativity in social media copy as writing what
others have already written but from a different point of view and angle.
The chance that you will be promoting or writing for a brand that
is a monopoly in its field is almost zero. Pretty every niche, brand, or company
has its competitor online, and you are not the only copywriter writing for that
niche.
What I mean is that for you to succeed as a copywriter, innovating
and getting creative with your copy is important.
Rewriting your copy for different platforms and for different
people should be on your Must-do List.
Rewriting other people’s content to suit your audience too is
accepted so far you didn’t just copy and paste.
Breaking the rules of grammar for your audience (so far they
understand you) is welcome.
Using different tones and voices for different copy is great so
far it resonates with your audience.
And don’t be afraid to experiment once in a while with your copy
and with your audience. You can’t just predict the copy that will go viral.
You can find creativity and innovation in following closely the
experiments and outcomes of copy experts like David Ogilvy and reading
copyblogger.com
5. Internet And Deep Research Skills
It is not enough to just understand the social media platform.
Understanding the engine social media platforms ride on is also needed. Writing
will undoubtedly take you to places and web pages you never imagine to find
yourself.
From software to tools to make your job easy to sites where will
get authentic information for your writing.
Wherever it takes you on the internet, you will need good internet
skills and deep research skills to go for what you need and leave the
rest.
It can be very easy and tempting to get drowned and get lost in
the vast ocean of information flying over on the internet.
Researching only what you need and knowing when to get the
heck out with that is often an underrated skill.