Skip to main content

Featured Post

300K Twitter Followers in 2.5 years : A case study and guide





Social media copywriters are people that write compelling and persuasive content for businesses or brands for marketing purposes or adverts to elicit responses like engagement or shares.


A social media copywriter is tasked with writing posts(long or short) for his/her company or client.


Writing is never an easy task and a social media task isn’t either.

To excel in social media copywriting, some soft skills are needed to make the job easy for anybody


1.            Good Written Language Grasp

Copywriting requires understanding the basic tenets and rules of the intended language of copy choice. It is true that in copywriting, rules of grammar are sometimes broken and that is for good reason, yet, you will need to understand the language rules so as to break them intentionally.

  Inasmuch as you don’t need a qualification or proficiency test in the use of any language to be a good copywriter you must be given to language and its rules, spellings, and punctuations.

 That is just simple as that  

2.    Avid And Fast Reading Skill

No sooner has one begun to read does he begin to master the use of words.

There is no other way to gain more knowledge other than listening watching and reading.

An intended social media copywriter must pay attention to read as much as possible, contents, articles and books that will give him knowledge about people, his niche of writing and business in general.

Being a fast reader will add to his information gathering rate, though slow readers can improve on their reading speed with practice.

Aside fastness, copywriters are expected to be on top of their industry news. Keeping updated and informed on latest trend and news that pertains to the industry of the job.

An up-to-date copywriter will sooner than later gain audience trust in getting a detailed and diluted information about the industry.


3.                       Social Media Tech Savvy

Social Media technology has proven to be a very complex environment for some people. The same shouldn’t apply to an intended social media copywriter.

The life of social media copywriter will most times be lived on the social media platform he is writing on. Understanding the social media platform will only make the job easier and remove unnecessary fear in making a tweak in his post.

Twitter has fewest characters for post of all social media platforms. It made provision for just 280 characters; Instagram allows up to 2,000 while Facebook allow up to 63,000 characters.

Understanding these basic requirements will get you equipped to craft content for each.


4.                       Creative and Innovative

I understand creativity in social media copy as writing what others have already written but from a different point of view and angle.

The chance that you will be promoting or writing for a brand that is a monopoly in its field is almost zero. Pretty every niche, brand, or company has its competitor online, and you are not the only copywriter writing for that niche.

What I mean is that for you to succeed as a copywriter, innovating and getting creative with your copy is important.   

Rewriting your copy for different platforms and for different people should be on your Must-do List.

Rewriting other people’s content to suit your audience too is accepted so far you didn’t just copy and paste.

Breaking the rules of grammar for your audience (so far they understand you) is welcome.

Using different tones and voices for different copy is great so far it resonates with your audience.

And don’t be afraid to experiment once in a while with your copy and with your audience. You can’t just predict the copy that will go viral.

You can find creativity and innovation in following closely the experiments and outcomes of copy experts like David Ogilvy and reading


5.                        Internet And Deep Research Skills

It is not enough to just understand the social media platform. Understanding the engine social media platforms ride on is also needed. Writing will undoubtedly take you to places and web pages you never imagine to find yourself.

From software to tools to make your job easy to sites where will get authentic information for your writing.

Wherever it takes you on the internet, you will need good internet skills and deep research skills to go for what you need and leave the rest.  

It can be very easy and tempting to get drowned and get lost in the vast ocean of information flying over on the internet.

 Researching only what you need and knowing when to get the heck out with that is often an underrated skill.





Stand Out On Your LinkedIn Profile With These 6 Steps: For the Solopreneurs and Small Businesses

How To  Optimize LinkedIn Profile For More Visibility Do you know that about 80% of B2B marketing leads from all social media platforms come through LinkedIn. In this article, I will share with you the few things that will make your profile stand out from the many pages and profiles that abound in the linkedin platform. This article is not to get followers, but to stand out when recruiters or prospective clients visit your page. Remember that Linkedin is built with professionals in mind, so for you to stand out in the linkedin platform, you must set your profile as a professional.  One way to do this is to build your profile showcasing your expertise in the niche in the most natural and informative ways you can When prospects visit your page, they either stay and make a connection with you or just leave. Below are the places to watch and make adjustments so as to make them stay or connect with you. 1. Your Profile Image People are mostly judgmental and they will make judgments on a dai

11 Benefits Of Social Media Marketing Modern Businesses | | 5 mins

11 Benefits Of Social Media Marketing Modern Businesses In this article, I will explain 11 ways social media can benefit a business or company in going digital with their product, services or brand. Other than just socializing, social media can take an important role in building businesses. Social Media, which comprises of Facebook, Twitter, Instagram, WhatsApp, Tiktok, YouTube, Pinterest, LinkedIn, etc. are tools and can only do as much. What more we do with them is up to us and our goal of using them. That is why is often advisable to have written goals and objectives while going digital. Because the tools will not be the problem at last but how best to make use of them. Now, there are many ways to employ the tools to our bidding to grow audience, and I will list them out below: Brand Awareness It is not supposed to surprise you that up to 83% of Instagram users

Should I Use My Personal Social Profile For Business?

Should I Use My Personal Social Profile For Business?   Technology may grow but humanity never dies. As time had shown, there seems to be more authenticity when one connects with a personal profile than a page run by the same person. The feeling and level of engagement and response is more vibrant than when dealing with a company’s social media page. The reason for this is not strange. People love to do business with people and not companies. They seem to know that people are always behind the big and intimidating brands we see online, or at least, they will be happy to find out. As valuable as company pages are, it may be time for some small business owners to rethink how to use their personal profiles for business purposes. It is nearly impossible to make a sale or close a deal on social media if people don’t trust you or can’t trust you. It is easier to convert a prospect to a client by connecting them to your personal profiles first. Before buying, most clients will prefer t

Land A Job With LinkedIn In 8 Easy Steps

Linkedin has come to stay as a professional networking site and it is the largest of its kind. With users spanning across 200 countries and over 133 million of them coming from the United States alone, one cannot ignore linkedin when searching for a job, be it onsite or remote. In this article, I will share the 6 easy steps I have discovered to land a job with linkedin.  So stay with me. 1. Create A LinkedIn Profile And Optimize It The key to landing a jobon linkedin is to be discoverable . You cannot be seen where you are not. The same also applies on linkedin. Your profession may be in high demand in your immediate environment or elsewhere, yet, you will not be noticed if you are nowhere to be found on linkedin.   In this article, I will assume you have a linkedin account already. But if not, head to linkedin and get started.  After registration on linkedin, you need to optimize your profile page to be easily seen. An optimized profile page makes you easily discoverabl

All You Need To Be A Social Media Manager

  All You Need To Be A Social Media Manager Social media expert or managers are persons within an organization who oversee an organization’s social media strategy in order to boost visibility, engage customers and clients online. They can render customer services too, for the company. They also create an online presence for the organisation by producing good content, developing strategy, analysing usage data, facilitating customer service and managing campaigns. Depending on the main focus of the organization, social media managers are the organization’s spokesperson, voice, digital marketer or public relation person. Because social media managers bear the  online burden of the company, they need to understand the company they represent very well.    Social media managing can be a particular role assigned to one person, or, in SME businesses, it can be combined with other digital marketing duties. While there are agencies and freelancers who can handle the role for a company, it is oft