Skip to main content

Featured Post

300K Twitter Followers in 2.5 years : A case study and guide

7 Remote Services A Social Media Manager Can Offer?



 Introduction

There are many services a social media manager can offer as a stand alone gig working remotely from home or anywhere in the world.

In this article, I will list some of the comprehensive services and what the job description will look like. Stay with me

 1Account Creation And Optimization

Believe it, many people, brands and business that have pages on social media have not fully optimized their pages to align very well with their products/services, messages or tone. Many businesses make the mistake of setting up their pages with little information about their brand. Some businesses have evolved to another service, yet their pages do not reflect that change. You will also discover, if you take time to search that some popular businesses you see in your city don’t have an active social media page. You will find out that a lot of them are either inconsistent with their social contents, have not posted any content in a long while, have lost their login details, got their accounts hacked or don’t have any business page at all. Some SME’s that have desired to put their businesses online may not have found enough time to sit down and set up their business profile to their taste. Opportunities like this are what social media specialists can grab and earn some buck from.

Note: when gigs like this are done well, they often the open the door to other gigs to follow and may even get you a permanent role with a client.

Responsibility:

Creating a social media account and build a detailed profile of client business

 

 

2. Manage Daily Post

A page is as active as the frequency and quality of posts it produces. And boy, quality posts take effort to produce. One thing every business owner who is managing his social accounts finds out sooner than later is that it is virtually impossible to both be an active business manager and content creator for a social media page. Burn out or low-quality page awaits any small business owner that is bent to do both.  That is why it can be offerd as a remote gig. A social media manager can be contracted and given an editor right to a page to be churning out contents at a regular basis for a fee. He may also be tasked to monitor his contents for responses and inquiries.

Social media specialists can be contracted to be producing posts for the business. Post here means a complete post: images and content together.

Responsibility

Producing, posting and monitoring Contents for a business on social media   

 

3. Copywriting

Copywriting is here. One of the underrated skills of new entrants to social media managing. Some may think that social media rewards any garbage you put up as a copy. Making consistent mistakes in your tenses or punctuations will misinterprets the whole copy. It may get some followers off or de-market the serious efforts you are putting into you brand. Poorly written copies will not convert, will not be shared and may not be engaged. As a social media marketer, paying attention to these little details can make a huge difference in your efforts with your client. Some clients may not have time enough to proof read all your copy, some may only have time enough for a glance but the day it is discovered, your chicken may be coming home to roost.

Responsibility:

Producing high quality and engaging text for various social media use

 

4. Simple Graphic Design

Social media managers are not graphic designers, that is why I said simple graphic design.  That a social media manager will most of the time be doing both graphics and writing is nothing new or surprising. That may be part of the many social media job description you will see online.

Canva is a great tool to help out here. Even when you are using the free version like many amateur managers, your designs can look pro, even with a simple design.

I have worked with many clients that prefer a very simple design with very few colors and images. I began to see the beauty in simplicity after that experience.

You can offer the service too for busy clients as a stand-alone service or in suite with other service like copywriting. You decide how you want to work.

Responsibility

Study design requirement and producing attractive graphic content for different social media posts

 

 

5. Ad campaign creation

Social media advertising is the setting up and display of paid advertisement or sponsored contents on social media and targeting a particular customer niche to see it.

You should not confuse social media marketing to social media advertising. Social media marketing is the unpaid aspect of using social media to promote a business, it involves all the optimization effort you put into creating your brand awareness and reaching out to new connections and followers.

A social media manager should have a working experience of setting up a paid ad on one or two social media platforms.

This service is in demand as more business owners are waking up to the powers of social media for business.

 Responsibility:

Devising, creating and monitoring marketing campaign to meet business/client need

 

6. Consultancy Services

At this point, you would have noticed that there are very thin lines between the many social media services you can work from home.

Social media consultancy service can do one or many things, depending on ow you want to interpret it. Basically, a social media consultant helps businesses develop and implement strategy for their social media handles. He may need to be involved from the initial stage of creating an account, developing a strategy, managing it and analyzing it. There are many services a social media consultancy is expected to oversee, for that reason, getting proper education and working experience is necessary for a smooth ride on this one.

Responsibility:

Planning, implementing and monitoring client’s social media strategy to meet business need

 

7. Customer Service Representative

For small businesses, social media and website is the first-place customers go to verify the authenticity of a brand. Website or social media page visitors can either be convinced by your many valuable posts or followers’ engagement.  As a social manager, there is enough opportunity in the role of online customer representative.

Responsibility:

Providing answers and responding to customer inquiries through social media platforms related to client’s product and services.  

Basic requirement for this role are

Good understanding of the product or services

Good knowledge of your client’s business process

Good command of written English language

 

Conclusion

You can choose to offer this service as an all-in-one service at a fee to your clients or pick one or two that mostly interest you and master them as a side hustle. However, you shouldn’t just pick creating account and run off with it. Go for gigs like posting contents and creating graphics as they are more likely to sustain you.  

 

 



Comments

POPULAR ARTICLES

Stand Out On Your LinkedIn Profile With These 6 Steps: For the Solopreneurs and Small Businesses

How To  Optimize LinkedIn Profile For More Visibility Do you know that about 80% of B2B marketing leads from all social media platforms come through LinkedIn. In this article, I will share with you the few things that will make your profile stand out from the many pages and profiles that abound in the linkedin platform. This article is not to get followers, but to stand out when recruiters or prospective clients visit your page. Remember that Linkedin is built with professionals in mind, so for you to stand out in the linkedin platform, you must set your profile as a professional.  One way to do this is to build your profile showcasing your expertise in the niche in the most natural and informative ways you can When prospects visit your page, they either stay and make a connection with you or just leave. Below are the places to watch and make adjustments so as to make them stay or connect with you. 1. Your Profile Image People are mostly judgmental and they will make judgments on a dai

11 Benefits Of Social Media Marketing Modern Businesses | | 5 mins

11 Benefits Of Social Media Marketing Modern Businesses In this article, I will explain 11 ways social media can benefit a business or company in going digital with their product, services or brand. Other than just socializing, social media can take an important role in building businesses. Social Media, which comprises of Facebook, Twitter, Instagram, WhatsApp, Tiktok, YouTube, Pinterest, LinkedIn, etc. are tools and can only do as much. What more we do with them is up to us and our goal of using them. That is why is often advisable to have written goals and objectives while going digital. Because the tools will not be the problem at last but how best to make use of them. Now, there are many ways to employ the tools to our bidding to grow audience, and I will list them out below: Brand Awareness It is not supposed to surprise you that up to 83% of Instagram users

Should I Use My Personal Social Profile For Business?

Should I Use My Personal Social Profile For Business?   Technology may grow but humanity never dies. As time had shown, there seems to be more authenticity when one connects with a personal profile than a page run by the same person. The feeling and level of engagement and response is more vibrant than when dealing with a company’s social media page. The reason for this is not strange. People love to do business with people and not companies. They seem to know that people are always behind the big and intimidating brands we see online, or at least, they will be happy to find out. As valuable as company pages are, it may be time for some small business owners to rethink how to use their personal profiles for business purposes. It is nearly impossible to make a sale or close a deal on social media if people don’t trust you or can’t trust you. It is easier to convert a prospect to a client by connecting them to your personal profiles first. Before buying, most clients will prefer t

Land A Job With LinkedIn In 8 Easy Steps

Linkedin has come to stay as a professional networking site and it is the largest of its kind. With users spanning across 200 countries and over 133 million of them coming from the United States alone, one cannot ignore linkedin when searching for a job, be it onsite or remote. In this article, I will share the 6 easy steps I have discovered to land a job with linkedin.  So stay with me. 1. Create A LinkedIn Profile And Optimize It The key to landing a jobon linkedin is to be discoverable . You cannot be seen where you are not. The same also applies on linkedin. Your profession may be in high demand in your immediate environment or elsewhere, yet, you will not be noticed if you are nowhere to be found on linkedin.   In this article, I will assume you have a linkedin account already. But if not, head to linkedin and get started.  After registration on linkedin, you need to optimize your profile page to be easily seen. An optimized profile page makes you easily discoverabl

All You Need To Be A Social Media Manager

  All You Need To Be A Social Media Manager Social media expert or managers are persons within an organization who oversee an organization’s social media strategy in order to boost visibility, engage customers and clients online. They can render customer services too, for the company. They also create an online presence for the organisation by producing good content, developing strategy, analysing usage data, facilitating customer service and managing campaigns. Depending on the main focus of the organization, social media managers are the organization’s spokesperson, voice, digital marketer or public relation person. Because social media managers bear the  online burden of the company, they need to understand the company they represent very well.    Social media managing can be a particular role assigned to one person, or, in SME businesses, it can be combined with other digital marketing duties. While there are agencies and freelancers who can handle the role for a company, it is oft