There are many services a social media manager
can offer as a stand alone gig working remotely from home or anywhere in the world.
In this article, I will list some of the comprehensive
services and what the job description will look like. Stay with me
1. Account Creation And Optimization
Believe it, many people, brands and business
that have pages on social media have not fully optimized their pages to align
very well with their products/services, messages or tone. Many businesses make
the mistake of setting up their pages with little information about their
brand. Some businesses have evolved to another service, yet their pages do not
reflect that change. You will also discover, if you take time to search that
some popular businesses you see in your city don’t have an active social media
page. You will find out that a lot of them are either inconsistent with their
social contents, have not posted any content in a long while, have lost their
login details, got their accounts hacked or don’t have any business page at all.
Some SME’s that have desired to put their businesses online may not have found
enough time to sit down and set up their business profile to their taste. Opportunities
like this are what social media specialists can grab and earn some buck from.
Note: when gigs like this are done well, they
often the open the door to other gigs to follow and may even get you a permanent
role with a client.
Responsibility:
Creating a social media account and build a
detailed profile of client business
2. Manage Daily Post
A page is as active as the frequency and
quality of posts it produces. And boy, quality posts take effort to produce.
One thing every business owner who is managing his social accounts finds out
sooner than later is that it is virtually impossible to both be an active
business manager and content creator for a social media page. Burn out or low-quality
page awaits any small business owner that is bent to do both. That is why it can be offerd as a remote gig. A
social media manager can be contracted and given an editor right to a page to
be churning out contents at a regular basis for a fee. He may also be tasked to
monitor his contents for responses and inquiries.
Social media specialists can be contracted to
be producing posts for the business. Post here means a complete post: images
and content together.
Responsibility
Producing, posting and monitoring Contents for
a business on social media
3. Copywriting
Copywriting is here. One of the underrated
skills of new entrants to social media managing. Some may think that social
media rewards any garbage you put up as a copy. Making consistent mistakes in
your tenses or punctuations will misinterprets the whole copy. It may get some
followers off or de-market the serious efforts you are putting into you brand.
Poorly written copies will not convert, will not be shared and may not be
engaged. As a social media marketer, paying attention to these little details
can make a huge difference in your efforts with your client. Some clients may
not have time enough to proof read all your copy, some may only have time
enough for a glance but the day it is discovered, your chicken may be coming home
to roost.
Responsibility:
Producing high quality and engaging text for various
social media use
4. Simple Graphic Design
Social media managers are not graphic
designers, that is why I said simple graphic design. That a social media manager will most of the
time be doing both graphics and writing is nothing new or surprising. That may
be part of the many social media job description you will see online.
Canva is a great tool to help out here. Even
when you are using the free version like many amateur managers, your designs
can look pro, even with a simple design.
I
have worked with many clients that prefer a very simple design with very few
colors and images. I began to see the beauty in simplicity after that
experience.
You can offer the service too for busy clients
as a stand-alone service or in suite with other service like copywriting. You
decide how you want to work.
Responsibility
Study design requirement and producing attractive
graphic content for different social media posts
5. Ad campaign creation
Social media advertising is the setting up and display
of paid advertisement or sponsored contents on social media and targeting a
particular customer niche to see it.
You should not confuse social media marketing to
social media advertising. Social media marketing is the unpaid aspect of using
social media to promote a business, it involves all the optimization effort you
put into creating your brand awareness and reaching out to new connections and
followers.
A social media manager should have a working experience
of setting up a paid ad on one or two social media platforms.
This service is in demand as more business owners
are waking up to the powers of social media for business.
Devising, creating and monitoring marketing
campaign to meet business/client need
6. Consultancy Services
At this point, you would have noticed that there
are very thin lines between the many social media services you can work from
home.
Social media consultancy service can do one or
many things, depending on ow you want to interpret it. Basically, a social media
consultant helps businesses develop and implement strategy for their social media
handles. He may need to be involved from the initial stage of creating an
account, developing a strategy, managing it and analyzing it. There are many
services a social media consultancy is expected to oversee, for that reason, getting
proper education and working experience is necessary for a smooth ride on this
one.
Responsibility:
Planning, implementing and monitoring client’s
social media strategy to meet business need
7. Customer Service Representative
For small businesses, social media and website
is the first-place customers go to verify the authenticity of a brand. Website
or social media page visitors can either be convinced by your many valuable
posts or followers’ engagement. As a
social manager, there is enough opportunity in the role of online customer
representative.
Responsibility:
Providing answers and responding to customer
inquiries through social media platforms related to client’s product and
services.
Basic requirement for this role are
Good understanding of the product or services
Good knowledge of your client’s business
process
Good command of written English language
Conclusion
You can choose to offer this service as an all-in-one
service at a fee to your clients or pick one or two that mostly interest you and
master them as a side hustle. However, you shouldn’t just pick creating account
and run off with it. Go for gigs like posting contents and creating graphics as
they are more likely to sustain you.