SavvyDigits Social Media Marketing

  Introduction There are many services a social media manager can offer as a stand alone gig working remotely from home or anywhere in the world. In this article, I will list some of the comprehensive services and what the job description will look like. Stay with me   1 .  Account Creation And Optimization Believe it, many people, brands and business that have pages on social media have not fully optimized their pages to align very well with their products/services, messages or tone. Many businesses make the mistake of setting up their pages with little information about their brand. Some businesses have evolved to another service, yet their pages do not reflect that change. You will also discover, if you take time to search that some popular businesses you see in your city don’t have an active social media page. You will find out that a lot of them are either inconsistent with their social contents, have not posted any content in a long while, have lost their login details, g

  INTRODUCTION   Social media copywriters are people that write compelling and persuasive content for businesses or brands for marketing purposes or adverts to elicit responses like engagement or shares.   A social media copywriter is tasked with writing posts(long or short) for his/her company or client.   Writing is never an easy task and a social media task isn’t either. To excel in social media copywriting, some soft skills are needed to make the job easy for anybody   1.             Good Written Language Grasp Copywriting requires understanding the basic tenets and rules of the intended language of copy choice. It is true that in copywriting, rules of grammar are sometimes broken and that is for good reason, yet, you will need to understand the language rules so as to break them intentionally.   Inasmuch as you don’t need a qualification or proficiency test in the use of any language to be a good copywriter you must be given to language and its rules, spe

6 TIPS TO SOCIAL MEDIA COPY THAT CONVERTS AND ENGAGES   INTRODUCTION  There is no perfect copy and there is no foolproof way to write one. Brunt as it sounds, that’s a simple truth. Copywriting is an art that one gets good at with practice. The best copywriters write often. However, following some guidelines and time-tested standards, a measure of success will be achieved in writing better copy for social media marketing. Copywriting is a craft, it can be learned by anyone willing to learn. It is worthy to note that social copy that converts has little to do with virality or reach, even if it finds its way to millions of feeds or views. A successful copy is one that gets the job done and often, writing a copy for a particular group of people (niche) to take a specific action is all it takes. Without taking much time, let’s dive in. 1.  Write Towards A Goal    It is always easy to lose sight of the game when there is no goal to aim at. Never pick a pen to write or a PC to type on if